Brand Colour

Colour

Premise

Colour and shape happen to be the first two things that the brain notices when you see something. Brand personality traits that appeal to your target customer is an important consideration when choosing colour.

Elucidation

Colours help consumers to categorize products and services,identify which are for them, and in turn make
purchasing decisions between similar products. Colour choices will also be meaningful across online communication and marketing materials such as your website, social media,emails as well as offline tools like flyers and product packaging.Colours enhance each other, make each other pop,blend together or fight with each other color in logo design is incredibly important.It sets the foundation for the company’s branding and how it will
be received.

Premise

The Cadbury brothers thought to pick the colour as a tribute to Queen Victoria, and has been used on their chocolate wrappers for more than 100 years.Cadbury was granted a trademark for the purple (Pantone 2685C to be precise) to be used on certain chocolate goods, such as the iconic dairy milk. It took four years to get this for which cadbury’s had applied for it back in 2004. But nestle
challenged the ruling, arguing that the colour was not distinctive enough to receive a trademark. But luck was on
cadbury’s side and Allan James from the UK Intellectual Property Office, claimed that the colour showed enough
“distinctive character” for a trademark. He believed the colour purple had been central marketing to the brand,and used in advertising campaigns to distinguish it. The belief that a brand colour can have so much resonance with consumers has become true.

Brand -

# Most Trusted Food Brand

Industry - Confectionery

$ 0 M

Net Worth

RGB / HEX

RGB/HEX colour mode usually used for digital colouring.This gives vibrant nature to target audience. Website,Applications and digital platforms exhibit this mode.

Colour Types

CMYK

CMYK colour mode is used exclusively for printing purposes.This will be less vibrant compared to other modes.Traditional printing is based on this mode

Pantone

Pantone Colour is a colour matching system universally used by many industries, including printing, graphic design, paint and the make-up industry, amongst others.