Digital Marketing

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

Search Engine Marketing grabing attention through paid ads on search engine results pages.Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

SMS marketing is a powerful, cost-effective way for businesses to acquire new customers and improve engagement with existing customers.SMS marketing where Keeping customer aware about our product or services is done at ease.SMS marketing is helpful in retaining the loyal customers.More than calls, SMS are preferred by customers regarding business promotions.

E-mail marketing is a constructive or potential way for businesses to acquire new leads and improve retention with existing ones through newsletters.Through e-mails we can be in touch with customers in regular routine and provide information or new updates to them.People check their E-mail often so promotion can be done easily and leads can be generated.Improves the knowledge of the prodcut/service and also keeps them engaged.

Analytics helps the to improve and leads to growth path.The finding or outcomes of analytics say whether to go with organic or paid.Analytics help us to interpret the level growth also where we are.With findings of analytics we can further proceed with respective marketing techniques.

Ads are online advertisements to display service offerings, product listings, or videos to online users.Digital ads include image,video,audio. Digtal ads are of many types like search,display,online video,streaming media and social media.Digital ads are more precise and economical.The outputs are more effective than traditional marketing.The reach of target audience is more easy.